How to do Keyword research for Local SEO
Mar 5, 2024 6:04:16 GMT
Post by account_disabled on Mar 5, 2024 6:04:16 GMT
Before we start looking at how local keyword research works and how to do it correctly, I want to clarify one thing: when we talk about keyword research , we're talking about topic research. We don't just focus on single keywords for a single page. Let's explore a whole topic. These are the points I will address when dealing with local keyword research: What is Local SEO? How do you know if you need Local SEO? Implicit vs Explicit Keywords Why is Keyword research for Local SEO important? How do you do local keyword research? Let's review your local keyword research How to do Local SEO in 2021? What is Local SEO? Local SEO is the process of trying to improve a website's ranking for queries that have local intent, both in Google My Business and in regular organic results. Often people hear the word local SEO and automatically think of “Google My Business.” This is a limited approach to Local SEO, when you can gain much more ground in localized organic results. Google My Business is critical to a complete local search strategy, and you need to optimize it properly. However, it's not the only thing to consider for local search.
Local search includes local/map package results as well as Venezuela Phone Number localized search results. How do you know if you need Local SEO? If your customer base is primarily located in the same city or metro area as your business (for example, a local business), you need Local SEO. If you have one or more physical locations, you need Local SEO. If you're not sure if you need local SEO, an easy way to find out is to simply do some searches for the keywords you think your customers are using to find your products and/or services. If when carrying out a search you see that the results tend to be more localized based on where you are looking, then it is clear that you need Local SEO. If you happen to see Google Maps displayed for your search, then you need Local SEO. Implicit vs Explicit Keywords The explanation of the difference between implicit and explicit keywords is best illustrated with an example. For reference, I live in Bend, Oregon.
When I searched for "oven repair" (implied), here are the results I saw: img-semblog Here's the SERP when I search for "Bend oven repair" (expletive): img-semblog Even when I didn't include a location in the implicit search, Google deduced that I was probably looking for a local company to help me with my oven. Scrolling to the bottom of the page for the implicit search, I also came across this gem: img-semblog Google knows where I am when I do my search, which is why “bend oregon” and “central oregon” appear as the top two image tag suggestions. To summarize: In the context of local search, explicit keywords include location while implicit keywords do not (bend oven repair vs. oven repair). Why is Keyword research for Local SEO important? Have you ever driven to a destination you've never been to, without looking at a map? Probably not. I tried it once. When my wife and I were thinking about moving to Bend, I booked some flights to spend some time here and see if we liked it. I searched for "Bend OR airport" and found "North Bend OR" as an option. Naturally, I bought the tickets. When we were landing, my wife looked out the window and said, “The ocean!” (Bend is located in Central Oregon, definitely far from the coast.) I chuckled nervously and said, “Nah, that's a big lake!” I was wrong. North Bend Oregon is about four hours southwest of Bend, Oregon.
Local search includes local/map package results as well as Venezuela Phone Number localized search results. How do you know if you need Local SEO? If your customer base is primarily located in the same city or metro area as your business (for example, a local business), you need Local SEO. If you have one or more physical locations, you need Local SEO. If you're not sure if you need local SEO, an easy way to find out is to simply do some searches for the keywords you think your customers are using to find your products and/or services. If when carrying out a search you see that the results tend to be more localized based on where you are looking, then it is clear that you need Local SEO. If you happen to see Google Maps displayed for your search, then you need Local SEO. Implicit vs Explicit Keywords The explanation of the difference between implicit and explicit keywords is best illustrated with an example. For reference, I live in Bend, Oregon.
When I searched for "oven repair" (implied), here are the results I saw: img-semblog Here's the SERP when I search for "Bend oven repair" (expletive): img-semblog Even when I didn't include a location in the implicit search, Google deduced that I was probably looking for a local company to help me with my oven. Scrolling to the bottom of the page for the implicit search, I also came across this gem: img-semblog Google knows where I am when I do my search, which is why “bend oregon” and “central oregon” appear as the top two image tag suggestions. To summarize: In the context of local search, explicit keywords include location while implicit keywords do not (bend oven repair vs. oven repair). Why is Keyword research for Local SEO important? Have you ever driven to a destination you've never been to, without looking at a map? Probably not. I tried it once. When my wife and I were thinking about moving to Bend, I booked some flights to spend some time here and see if we liked it. I searched for "Bend OR airport" and found "North Bend OR" as an option. Naturally, I bought the tickets. When we were landing, my wife looked out the window and said, “The ocean!” (Bend is located in Central Oregon, definitely far from the coast.) I chuckled nervously and said, “Nah, that's a big lake!” I was wrong. North Bend Oregon is about four hours southwest of Bend, Oregon.