We saw this again recently with the CEO of a large BtoB acco
Dec 21, 2023 3:36:26 GMT
Post by account_disabled on Dec 21, 2023 3:36:26 GMT
Who made a post on LinkedIn to indicate that his teams were going to organize a webinar. This is his company's way of responding to a real problem. Their diagnosis: there is no online demand for any of their offers. Rather than pushing content on an offer for which there is little demand, the company decided to educate the market to inform of the existence of this offer. Basically, why not? This answer may pay off. Conclusion, in this specific case? No result. This brand has had this difficulty in this market for months. Garbage In / Garbage Out Why this lack of results? Their difficulty comes from the fact that they transpose their offline knowledge online without asking questions and without ever worrying about trying to better understand their online market or the behavior of their customers.
If they had done so, they would have realized that there is indeed an online demand Email Data for this product and that this demand is even quite significant. The problem is therefore not that there is no demand, but that this company cannot capture it. They can invest in numerous webinars to provide education, but that will not solve their problem because their difficulty is not there. Garbage In = Garbage Out. If the analysis is poor, there is little chance that the operations subsequently implemented will provide a solution. Customers ? This is not a subject What is surprising is that in this market, the major accounts are more busy looking at each other than looking at their customers (says a manager of one of the leading groups).
So if one of the main players makes a mistake, we're pretty sure the others will follow suit. This is a great opportunity for SMEs and mid-sized companies in the sector, if they know how to seize it. Red ocean / Blue ocean The same problem has been noted in the consumer appliance sector. All manufacturers in the sector call the same product in the same way (professional vocabulary). All resellers (brick and mortar distributor sites and pure players) do the same. In fact, what I understand is that resellers do not necessarily have the time to redo the product sheets for all the products they integrate and that they will therefore often use the sheets from manufacturers.
If they had done so, they would have realized that there is indeed an online demand Email Data for this product and that this demand is even quite significant. The problem is therefore not that there is no demand, but that this company cannot capture it. They can invest in numerous webinars to provide education, but that will not solve their problem because their difficulty is not there. Garbage In = Garbage Out. If the analysis is poor, there is little chance that the operations subsequently implemented will provide a solution. Customers ? This is not a subject What is surprising is that in this market, the major accounts are more busy looking at each other than looking at their customers (says a manager of one of the leading groups).
So if one of the main players makes a mistake, we're pretty sure the others will follow suit. This is a great opportunity for SMEs and mid-sized companies in the sector, if they know how to seize it. Red ocean / Blue ocean The same problem has been noted in the consumer appliance sector. All manufacturers in the sector call the same product in the same way (professional vocabulary). All resellers (brick and mortar distributor sites and pure players) do the same. In fact, what I understand is that resellers do not necessarily have the time to redo the product sheets for all the products they integrate and that they will therefore often use the sheets from manufacturers.