The infinite applications of storytelling
Dec 4, 2023 4:17:14 GMT
Post by account_disabled on Dec 4, 2023 4:17:14 GMT
A few days ago I finished reading a book I found on Twitter. I was intrigued by the presentation made by Monia Papa in her tweet and the cover also struck me: she hinted at a distant journey that, perhaps, would not have a certain end. The man who mistook his wife for a hat , one of the books by neurologist Oliver Sacks - someone will remember the film Awakenings with Robert De Niro, based on the book of the same name (bought on the spot) by the author - is a journey into the mind of man , a collection of clinical cases that in my opinion teaches a lot about storytelling.
Not just corporate storytelling We are used to reading about storytelling applied to corporate identity . Every time I read about this communication Phone Number Data technique I see it referred to the company and its product: creating a story that links the product to people is one of the most effective solutions to build their loyalty and so far we agree. What happens inside us when we are faced with a story like that? We know that it is fiction , but also that there must be some truth to it . The company cannot afford to lie. The story must tell the product and its effective and real usefulness for the customer.
In this video made by Skype - as also happened in that of Google - the company plays a very small part in the story, it goes almost unnoticed and the public's attention is focused entirely on the two friends. Fiction+product=corporate storytelling The recipe for successful storytelling applied to a company's products is based on the creation of an impressive story in which the product itself plays a marginal and at the same time fundamental role. But this is not all the scope of storytelling . What if we told a true story to spread a message, provide information, disseminate? Storytelling in medicine Reading Sacks' book allowed me to learn about problems that I previously ignored .
Not just corporate storytelling We are used to reading about storytelling applied to corporate identity . Every time I read about this communication Phone Number Data technique I see it referred to the company and its product: creating a story that links the product to people is one of the most effective solutions to build their loyalty and so far we agree. What happens inside us when we are faced with a story like that? We know that it is fiction , but also that there must be some truth to it . The company cannot afford to lie. The story must tell the product and its effective and real usefulness for the customer.
In this video made by Skype - as also happened in that of Google - the company plays a very small part in the story, it goes almost unnoticed and the public's attention is focused entirely on the two friends. Fiction+product=corporate storytelling The recipe for successful storytelling applied to a company's products is based on the creation of an impressive story in which the product itself plays a marginal and at the same time fundamental role. But this is not all the scope of storytelling . What if we told a true story to spread a message, provide information, disseminate? Storytelling in medicine Reading Sacks' book allowed me to learn about problems that I previously ignored .